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5.0SERVICE
4.0Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.
562 ratings and 262 comments received in the last 90 days.
07 May 2025
The best experience I've had, so professional and friendly.
30 April 2025
From the initial phone call to arrange a test drive, to the car pick up, Michelle Kelly was amazing. She was informed about her products but also listened carefully to what I needed, wanted and could afford and helped me to get the car I wanted
30 April 2025
I would have given 5 stars but there was a misunderstanding - i expected the car to have heated steering
26 April 2025
Car was immaculate
25 April 2025
i was kept up to day with delivery etc very satisfied
22 April 2025
Great facilities, friendly staff. Nathan Lowbridge who we dealt with made sure we understood everything and also helped us choose the best deal for us.
20 April 2025
Again Nathan Lowbridge customer service.
18 April 2025
Please see the previous answer. All staff were friendly and helpful.
18 April 2025
Very satisfied. Michelle Kelly kept on communication with me over the months, answered all my questions in a timely manner and provided a great service overall.
15 April 2025
Experience was great. Sanjeev communication at all times re updates on my car. Excellent service received. Would recommend to all!
13 April 2025
The handover was done in a special and thoughtful way that added a personal touch and made the moment feel even more exciting. It really showed BMW's attention to detail and their commitment to making the experience memorable.
13 April 2025
Michael Berry at Williams was good to deal with good comms throughout the process via email and calls. My only niggle was car delivery extending past the 31 March despite being ordered in early December, attracting a significant increase in VED.
07 April 2025
We couldnt be more satisfied with every aspect of the experience. Michelle and the team behind the scenes provided a flawless service from start to finish.
06 April 2025
Michelle Kelly looked after us every step of the way - nothing was too much trouble... she was extremely professional and knowledgeable and at the same time personable and genuinely interested in looking after us
04 April 2025
I have always been happy with the service i have received at Williams Manchester
03 April 2025
Ismail made the collection of the vehicle really positive, the whole experience was excellent
02 April 2025
The complete journey from initial discussions to purchase was excellent.
01 April 2025
Enjoyable and pleasant service And excellent presentation of the car on pick
01 April 2025
Staff excellent , helpful and attentive
31 March 2025
Great services
30 March 2025
Michael kept me up to date with purchase and answered all questions. Very good salesman, good knowledge and alot of patience.
28 March 2025
Car came early I was told straight away Lovely experience collecting
28 March 2025
Great service from start to finish
27 March 2025
Great salesman who was an enthusiast which was excellent
26 March 2025
Happy with the overall experience
25 March 2025
Customer service is excellent and so was Michelle Kelly the sales team
23 March 2025
Felt very welcomed and relaxed surrounding
22 March 2025
Sanjeev was very professional, polite, knowledgeable. He made the process smooth and quick, and answered all queries promptly. Give that man a raise!
19 March 2025
Great experience again. Thanks to Oliver Northrop for going above and beyond.
19 March 2025
From the moment we walked into Manchester the centre to consider a an early change to the day we collected the vehicle, the service offered by the team, in particular by Oliver Northrop in new car sales was exceptional.
18 March 2025
Michelle Kelly was brilliant. This is the second car I've bought with her and I specifically saw her again this time. She's knowledgeable and does her job with a lovely attitude and is a pleasure to deal with. She is worth 5 stars all day long.
18 March 2025
Professional and communicate effectively throughout the process
18 March 2025
Looked after and helped massively
14 March 2025
My experience with the BMW centre was fantastic and nothing was too much for them. They made me feel very valued.
14 March 2025
Very satisfied they couldn't do enough for me on my vists to the centre.
14 March 2025
I had to ring to see if the car was in and only then was I informed it needed a month's MOT so I had to rush around to get it done.
13 March 2025
Purchase is swift and easy and the handover is somthing to remember @williams Manchester Trafford park
12 March 2025
The service and professionalism was excellent
11 March 2025
Professional service and good communication.
10 March 2025
A fantastic handover, as a customer I was made to feel important.
10 March 2025
Completely, they didn't have the car I wanted so they found one for me.
10 March 2025
The usual superb service from Williams Manchester which I have visited since 1993. The help and care I have had from Micheal Berry, Mathew Bernard and Angela Ward is always 100%. Don't ever let them go!
08 March 2025
Sanjeev Singh at Williams BMW is a true asset to the company. His charisma really shined through when ordering a new car from this dealer. Sanjeev gave exceptional service and went above and beyond. His efforts deserve to be recognised. I would defin
07 March 2025
Friendly, helpful and knowledgeable advice
07 March 2025
Williams Manchester has excellent facilities and is very well organised.
07 March 2025
Really pleased, Micheal's communication along the way was excellent. The delivery was arranged when we requested and was step up whilst showing us aspects of the car.
06 March 2025
It was a pleasure to deal with Michelle throughout the purchase process.
05 March 2025
Kinda and helpful staff who couldn't do enough to help!
05 March 2025
The experience was top class especially the salesperson Michelle Kelly who was kind and courteous and helpful throughout the whole experience.
05 March 2025
was very satisfied with my experience at the BMW Centre during the purchase and delivery of my new car. The entire process was smooth, professional, and well-organized. The staff was knowledgeable and attentive,
05 March 2025
The sales executive was very knowledgeable and courteous and kept me abreast of each stage of the 16 weeks lead time.
01 March 2025
Smooth transactions
28 February 2025
The service received by Sanjeev Singh at Williams Trafford was outstanding. How he presented himself, how helpful he was and just his general persona made the service one to remember. Nothing was too much trouble.
28 February 2025
I was very satisfied
23 February 2025
Sanjeev always made us feel welcome. Acknowledged not just the buyer, but my family too.
21 February 2025
Everything went smoothly
17 February 2025
Every time a status changed Oliver was sure to let us know!
11 May 2025
??
11 May 2025
Great customer service but the price was high 600£ appx
08 May 2025
Kept up to date with progress and liked the video update
08 May 2025
The service team (Abbey) were seamless from beginning to end, everything was tended to as requested and the customer service was great.
07 May 2025
Very smooth service.
06 May 2025
Good service offered, prompt too
06 May 2025
I had the pleasure of being looked after by Morgan Brown. He has been extremely helpful, professional and a true representation of the values that BMW is expected to stand for. Outstanding.
06 May 2025
Your services are fast and good.
05 May 2025
Very satisfied with service same day returned everything explained very happy
05 May 2025
No issues
05 May 2025
Excellent service
04 May 2025
^
04 May 2025
See above.
04 May 2025
The service provided was great from the drop off in the morning to picking up the car, there was great communication with updates throughout the day.
03 May 2025
All work done in the time agreed, and hospitality while I waited
03 May 2025
The lady I dealt with in the service department when I brought my car in was so lovely and professional
03 May 2025
Good communication and friendly service
30 April 2025
Staff friendly and helpful
29 April 2025
Sophie, Morgan and Aaron were fantastic. Sophie and Aaron made sure everything ran smoothly and ensured I was well hydrated. Also good sense of humours, and very polite.
28 April 2025
As above
28 April 2025
Excellent environment, conveniently located and lots of positive interaction from the staff. My contact, Abbey, was a real credit to the team, all of whom dealt with me in a friendly and helpful manner. I shall continue to use Williams Manchester.
28 April 2025
No issues
26 April 2025
Communication between the telephone booking team and the arrivals team seems lacking.
24 April 2025
I called the parts department for over a week and not once was the call answered. I then called the sales department to see if they could get me someone to speak to, I was cold transferred and again there was no answer. I had to go to get the Info
24 April 2025
Amazing - excellent friendly staff that welcome and meet customer needs carefully .
23 April 2025
Very easy to book with friendly service.
23 April 2025
Kept us informed of car 's progress all day
21 April 2025
Very friendly and easy to deal with
20 April 2025
My Advisor was great. However as soon as I got there to drop the car off at 8am, a guy was saying my car would be hoovered and washed. No wash carried out.
20 April 2025
Paid for tyre sensor to be replaced, then another, then asked to pay for a third. (Other garage immediately said it's obviously not the tyre sensors that are faulty and it's the antenna the sensors are hooked up to).
20 April 2025
N/A
20 April 2025
The free machine wash and vaccum is a real nice touch. Staff super friendly also
19 April 2025
Got to the bottom of the problem straight away
19 April 2025
Very welcoming
17 April 2025
No faults to be found with the service, kept me informed with progress and the car had a free wash and vacuum.
17 April 2025
Excellent service as always
17 April 2025
I have filled out two surveys concerning my experience at williams bmw and it was not a great experience. I have personally emailed marc who is in charge of service department and it's been a week and still no reply
16 April 2025
Great Service!
15 April 2025
Very satisfied and delighted with my experience.
15 April 2025
Sophie was amazing, she kept me informed and was very professional
15 April 2025
Quick in and out start to finish
15 April 2025
Very happy
15 April 2025
The responses from the Manchester were not would I have expect from such a premium brand
15 April 2025
Catalogue of errors. Cancelled booking, didn't meet me to discuss valuation on car despite asking, didn't top up brake fluid despite asking and service manager didn't call me back despite asking. I doubt I will use Williams Manchester again.
15 April 2025
Good communication
15 April 2025
It was so clean it looked brand new
15 April 2025
I am still awaiting an explanation of the fault or a response to my complaint
14 April 2025
I had an issue with an unexpected charge, I told the service agent I was unhappy with it. I have asked on a number of occasions to discuss the issue with the service manager prior to completing this survey, but have not received a call
14 April 2025
All work was carried out as stated
12 April 2025
The repair completed in 24 hours ????
12 April 2025
Good service, although instructions not to wash vehicle through a roller washer were not passed on.
11 April 2025
I am satisfied with the service of the staff who dealt with me. She was patient and helpful. I had a good time at Williams Manchester. The only thing I suggest is better to have a Cantonese speaking staff because my English is not so good.
10 April 2025
Professional and courteous
09 April 2025
I'm not sure there is anything sustainable that you could have done to improve my visit.
09 April 2025
As always bmw Williams Manchester providing top tier service within the northwest region, Sophie my service advisor was excellent
09 April 2025
Work completed
09 April 2025
A minor issue, but the dismissive attitude and poor follow-up left me questioning how serious concerns would be handled. Good service means being accountable and responsive, especially when problems arise-not just when things run smoothly.
09 April 2025
Did what they said they would in my preferred timeframe with very courteous and friendly staff
09 April 2025
Great customer service again on my car was nice and shining at the end
09 April 2025
I am fully satisfied with the service I received and particularly with Abbey in Service who was the main contact person that I dealt with in this instance. Overall I am completely satisfied with the service experience at Williams Manchester
08 April 2025
This was a breakdown repair, and although not pleased to breakdown, Williams were prompt and efficient in getting me back on the road
08 April 2025
Fast and great service
08 April 2025
All staff are polite and professional and want to serve you.
08 April 2025
Kept up to re my car
08 April 2025
Again I have been a satisfied customer for 25 years always great service.
08 April 2025
The team in there are always friendly, polite and efficient
08 April 2025
Had to wait 3 months for car but staff tried
08 April 2025
Wait at drive through service was quite long (15mins in queue) Pricing is not transparent. I was quoted a higher price for brake disc replacements than is online. In fairness the service rep kindly matched it for me on the day but I would have paid h
07 April 2025
Always very friendly.
07 April 2025
Great customer service.
07 April 2025
i am back for the 4th time getting my wing mirror repaired at the fault of you
07 April 2025
It was very easy to deal with Williams, they have a good name and have some great cars. They delivered the car on time even though i was almost 400 miles away.
07 April 2025
Carried out in time stated- earlier.
07 April 2025
From the guy taking my car when I drove in, to being dealt with by the lady who explained the service and took payment. Super communication.
06 April 2025
I took my car if as it had developed fault however the diagnostic process was inadequate going only as far as plugging the car in to check for fault codes, not even bothering to test drive it to experience the fault. I felt they wasted my time.
06 April 2025
It was seamless and fast, and the staff were on very helpful and friendly
06 April 2025
The work was great like always.
06 April 2025
Very as all issues were dealt with professionally, in a friendly manner and one which listened to my concerns from start to finish.
05 April 2025
The service was excellent.
04 April 2025
A safety recall was completed quickly and efficiently. Also highlighted some additional unrelated work which was also completed in the same visit which was excellent.
04 April 2025
As previous. Day after reverse light not working , coincidence probably.
04 April 2025
not at all
04 April 2025
Morgan phoned me before to make sure I was ok with arrangements then same after checking in and finally called when car was ready. Very professional
04 April 2025
Service person who dealt with me was very helpful and accommodating. Rang me to let me know my car was going into the workshop as I was waiting. All done very quickly and efficiently. Very friendly service. Also the team who book the cars in initiall
04 April 2025
I am satisfied.
04 April 2025
Idrive service mileage was incorrectly set by 20k miles. Called day after in the morning and was advised it will be done remotely and same in afternoon as wasn't updated. Ended up returning to centre to rectify which is not local to myself (22 miles)
04 April 2025
Lemmisa was fantastic from start to finish, excellent customer service skills, as soon as I arrived the staff in the service area were quick to respond and were waiting to accept my car and take me straight through to Lemmisa who was lovely.
03 April 2025
Everything was like a well oiled machine. Everything went smoothly, from drop off, to pick up. The showroom amenities were good, the toilets were really clean and pleasant. All work was carried out as requested.
03 April 2025
see above
03 April 2025
Great service and car ready when stated.
03 April 2025
I waited for my car and was provided a desk to work from so I didn't have to take time off work
03 April 2025
Gave me an appointment with a weeks notice which was great. V friendly and helpful staff. Will deffo use Williams Trafford centre again
03 April 2025
Pleased, all went well
03 April 2025
Unfortunately bonnet of car not secured correctly and my husband noticed it it flapping on the motorway 15 miles away Returned as couldnt get it to shut Didnt want to force the bonnet and damage it Car should not have been released like that
03 April 2025
Staff helpful and attentive
03 April 2025
Because I had a great experience.
03 April 2025
I've dealt with many.dealerships but this experience was up there at the top
03 April 2025
Everything ok until the day I was bringing car in and receive phone call parts not available for my car. Spent 2 hours calling other dealerships all confirmed parts were readily available, then had to convince service. Transpires wrong car booked in.
03 April 2025
As previous correspondence to Williams and BMW will testify, you deserve it.
03 April 2025
The staff are friendly.
03 April 2025
Ok just to expensive for what you get
27 March 2025
you never completed the job
27 March 2025
Nothing to fault
24 March 2025
knowledgeable and friendly staff who explain things clearly
24 March 2025
Always treated like royalty.
24 March 2025
Friendly staff
22 March 2025
Very satisfied
21 March 2025
It felt like a 5 star hotel experience, give up the keys- valet experience
21 March 2025
Great experience never had any problems with Williams always had great service.
21 March 2025
Very professional support. Staff members are very friendly.
20 March 2025
As above
20 March 2025
Easy and efficient
20 March 2025
Good communication and good quality work.
20 March 2025
I was very satisfied, though a vehicle valet / detail option is better than an automatic wash, as I have found that your automatic washes have cause swirls on my paintwork after I had corrected.
20 March 2025
Williams BMW always look after me and the car, I'm kept up to date with progress and any issues. Their service staff are always friendly and helpful
20 March 2025
Same as above
20 March 2025
The BMW rep Karam was helpful & answered any queries i had
20 March 2025
Helpful, convivial
20 March 2025
Service was done on time and to agreed cost. I did not receive a video of a visual inspection and have fed this back but not had any response as to why this was not undertaken.
20 March 2025
My brakes are making a swooshing sound which indicates no lube in the pad carriers
20 March 2025
Always a premium experience, professional and enjoyable, with knowledgeable and helpful staff in a nicely designed environment
19 March 2025
V satisfied
19 March 2025
Very happy
19 March 2025
Excellent service.
19 March 2025
Great aervice
19 March 2025
Perfect
19 March 2025
A clearer estimate of when the car would be ready would be appreciated, also the quality of the valet service was not great
18 March 2025
Job done to a good standard. Informed of work that needed doing and contacted for consent.
18 March 2025
I ahve always used williams for my servicing or recalls, mainly the manchester and now Trafford. The drop and go, come back later suits my business day.
17 March 2025
Disgusted in the level of customer service in one of your staff members. The reception staff were amazing on the other hand.
16 March 2025
Everything you said you were going to do was done and ontime
16 March 2025
Very friendly. Polite and efficient. Kept informed.
16 March 2025
Communication 5* Health check 5* Service adviser 5*
15 March 2025
Excellent, was kept updated all the time
15 March 2025
Daniel is an asset to the company
15 March 2025
Friendly staff, nice set-up whilst waiting.
15 March 2025
Did what was required - no hassle.
15 March 2025
As above
15 March 2025
Sometimes it's a little difficult getting your call answered
15 March 2025
Friendly professional service from start to finish.
15 March 2025
Always informative and professional
15 March 2025
Because it was straight forward
08 March 2025
Lemmisa who I dealt with was extremely helpful, professional and knowledgeable. I felt she went above and beyond to be helpful.
08 March 2025
Perfect
04 March 2025
Engine oil notification came up yesterday when the health record said 'Okay' Wipers is not dispensing water very well and the record said it was 'Okay' Am I not satisfied at all. About the transmission oil,looks okay. I can't see any notification.
03 March 2025
Initially, my experience with BMW was quite negative due to the actions of Karam Al-Kazaz. However, Devid Apel completely turned things around. He was incredibly helpful, informative, and ultimately transformed my experience into a very positive one
03 March 2025
Very quick on booking in and staff were very friendly and helpful
03 March 2025
I wasn't completely satisfied and there isn't enough space here to say why.
03 March 2025
A complex issue with the boot opening and closing. Morgan dealt with it efficiently even though the car needed to be in twice including nearly a week in the garage. Morgan arrived a car for me during the time, which was easy.
03 March 2025
As above. The recall didn't need doing so nothing to comment on.
02 March 2025
See above
02 March 2025
Overall work was done efficiently and the person dealing with me was very friendly and patient. He answered all my questions and kept me informed of the status of my vehicle while in the garage
02 March 2025
It was good
02 March 2025
Very efficient.
02 March 2025
Always use Williams, high standard and reliable
02 March 2025
I was kept up to date with the works being carried out and was kept informed when I could collect car back.
02 March 2025
I get everything checked and get updated about the state of the vehicle.
01 March 2025
Excellent service
28 February 2025
Everything was great.
28 February 2025
Quick and efficient service during the visit
27 February 2025
Excellence is standard at Williams Manchester, your always offered beverages, and little sweet treats! And there's books for the children, they've gone that little bit further than other dealers 5 stars ??
27 February 2025
no issues with dropping off and collecting and service agent was helpful.
27 February 2025
Satisfied with everything apart from the unusually long wait of four hours instead of the two and a half hours stated
26 February 2025
As outlined above, the issue with my car was dealt with promptly.
26 February 2025
Did what they promised
26 February 2025
Damage to my car and no one called me back despite chasing for days for someone to help me. I had to escalate to the service manager No apologies for the damage!
26 February 2025
As above.
26 February 2025
Yes
26 February 2025
Really nice facilities for a drop off appointment. Service advisor and host were super lovely and helpful!
26 February 2025
Apologies I didn't get her name, but the colleague who handled my car checking in and picking up was a credit to Williams!
26 February 2025
Lemmisa was good.
26 February 2025
The only thing is a couple of colleges who had recalls with different dealerships received a 100 pound voucher or bmw merchandise
25 February 2025
Lemissa was thorough and knowledgeable
25 February 2025
On time and lovely staff
25 February 2025
.
25 February 2025
First visit. Very pleased with drive in and drop off experience. Also car was brought to me when I collected it later. Everything was super professional, many thanks.
25 February 2025
Again, the team involved in my booking and delivery of the service were great. It's noticeable and refreshing.
25 February 2025
Easy to contact. Very good customer service. Ms. Abby was very friendly, professional and helpful in sorting out the issue. Always had good experince with Manchester Williams.
25 February 2025
Superb dealership. Great staff. Dealt with precisely and with professionalism. Service was with care by all.
25 February 2025
Staff very friendly polite and efficient
24 February 2025
I've lost about 14 hours of my life including travel getting it trying to get a car service done
23 February 2025
As above
23 February 2025
From entering to leaving we could not fault the service at Williams. They were both friendly and efficient.
23 February 2025
Must have asked to check my front left tyre 5 times as it had a slow puncture. They told me it was fine. Drove out the service centre and the tyre light can straight on for low tyre pressure. Very annoying.
23 February 2025
Good service and experience. Only slight issue was the fact that the price I was quoted over the phone was lower than what it was on the day - telephone operator must have misunderstood my ask or given the wrong information.
23 February 2025
Everything sorted, no problem, no hassle.
23 February 2025
Very friendly staff and the inspection video provided by the mechanic is very informative for your safety with the vehicle check
22 February 2025
Personal attention from drop off to collection
22 February 2025
Williams have always given good service and in the past excellent service
22 February 2025
The service on the day was great. Staff very friendly and helpful. Showed me to a table so I could continue with my working day. Job completed in a timely manner despite me not booking to wait with the car. Cleaned and vacuumed on return
20 February 2025
Because I was assisted throughout the process by Andrew Shaw. He was extremely helpful and easy to get in contact with whenever I had any questions.
19 February 2025
Good communication, friendly staff, love the drop off centre
19 February 2025
Had to wait over 2 hours
19 February 2025
Not interested now they have my money
19 February 2025
Would give 4.5 stars only issue was 1.5hr wait for the warranty work was a little longer than expected but otherwise great service.
19 February 2025
Great experience
19 February 2025
All staff throughout the building were friendly and helpful, to the point that after the visit and the assistance I had - I think i will shortly be ordering another BMW vehicle.
19 February 2025
Everthing was ok except there was no courtesy car whilst my car was repaired.
18 February 2025
Prompt and efficient
18 February 2025
I feel totally ripped off by what I considered to be a reputable dealership and I will not be using your services again.
18 February 2025
Waiting area was nice and friendly staff serving coffee
18 February 2025
Everything was excellent
17 February 2025
My fault was noticed and highlighted by the technician in the health check, but when it came to the test drive the technician was unable to detect the fault, despite him highlighting it on the video. Clearly an excuse to extract £150 for the diag fee
17 February 2025
See above. I get mistakes happen but they should be corrected and the customer should be kept informed. Not the first time I have had issues here.
08 May 2025
Sanjeev Singh helped us to find the best deal that was suitable for us and our financial situation.